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About
Over a 40-year career Alastair has advised sports organisations, brands, investors, broadcasters, production companies and digital businesses, and has served on the board of several sports, media, and charitable organisations.
He was Director of Sport at ITN from 2016 until June 2024 and previously spent 14 years at IMG, latterly as Executive Vice President. As IMG Media’s Chief Operating Officer, he ran a global portfolio of media production, distribution, facilities, archive and research businesses, working extensively throughout Asia and Australasia, North and South America, Europe and the Middle East.
Alastair has a significant international network that can open doors for direct commercial benefit and a reputation for turning complex strategies into “fit for purpose” operational plans. He is an expert in the ecology of the sports industry with deep knowledge and experience in navigating sports organisations, commercial entities, and media platforms.
In addition to his work with Waddington Media, Alastair is Managing Partner of ludorum, a specialist major events consultancy.
Some of the clients Alastair has worked with:
Testimonials
"Alastair is one of those rare consummate professionals who has the experience, creativity, talent and network to bring any production to life, on time and on budget, no matter how challenging or unconventional."
Olivier Gers
CEO, SportingHood
Former CEO, IAAF
"Alastair is so experienced at the highest level of complex organisation, impactful delivery and multiple stakeholder management and would be an invaluable partner to ensure successful outcomes however challenging the project."
Rachel Corp
CEO, ITN
"Alastair has a wealth of experience in the international media marketplace in both sports and entertainment. He has worked at C level with business leaders and brings pragmatic and trusted value to any business."
Gregg Oldfield
CEO, Engage Digital Partners
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